VERNON, Conn. (CNN) -- It has 15 million hits on YouTube and has become one of the most memorable commercials to date. Use of the "Hump Day" catch phrase from the Geico commercial has gone too far, according to administrators at a Vernon Connecticut school and now students can no longer say "It's hump day."
If you've seen it, it has probably made you stop and watch, given you a chuckle or maybe even a full on laugh.
But the hump day catch phrase from the Geico camel commercial is catching on in the hallways at Vernon Center Middle School.
"Everybody's walking around in the hallways and saying, 'Its hump day!' in that weird voice," said Brooke Lewis.
The superintendent says some 6th grade boys started using the phrase so much, teachers said it was disruptive. Kids say it doesn't just happen on Wednesdays, it's every day.
"Sometimes it's the counting down to when it is," said Lewis.
"Ok, that's getting out of hand, just keep it to Wednesdays and we'll be all right," said parent Mick Ruggiero.
Students say some kids have been called into the office, but the superintendent says this isn't a district, or even school wide issue. She says the teachers just wanted to nip it in the bud.
"I think it's all kind of silly, I think there's bigger things to take care of in middle schools than that. Obviously you don't want the kids to be disruptive," said Ruggiero.
Some parents say they'll just be happy when it dies out.
"It's getting old now, the hump day thing is getting old."