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0:40
Local couple celebrates prom in hospital room
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2:02
Shots fired at University Park Mall
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0:59
Local restaurants prepare for Mother’s Day rush
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0:42
Notre Dame Baseball win final home series
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1:03
South Bend Cubs earn back-to-back wins over Cedar Rapids
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0:32
2nd annual South Bend Block Party takes place
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0:47
First ever Foodie Fest in Mishawaka
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1:41
Clear and quiet tonight, sunny for Mother’s Day
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3:09
31st NALC Stamp Out Hunger Food Drive Set for today
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1:39
Sunny, breezy, and cooler start to Mother’s Day weekend
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0:19
Ivy Tech Community College’s 2024 commencement
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2:49
12-year-old dancer wins first prize at ‘Oaklawn’s Got Talent’
This holiday season, businesses are looking to give more than just monetary donations.
Timothy Palmer, the Director of the Center for Sustainable Business Practices at Western Michigan University, says corporations are looking for deeper ways to give back, rather than simply writing a check.
Palmer says this stems from employees looking for a purpose driven mission--causing businesses to seek out potential candidates with these character traits.
"This generation, or at least my students, are looking for companies whose values are in alignment with their own," said Palmer. "They want to work for companies that are engaged in communities, you know, who have a sense of purpose."
Though studies show affluent Americans are giving back at high rates, a Giving USA report shares that giving rates have decreased. Less than 50% of Americans gave back in 2022 compared to 66% in 2000.