Hidalgo signs NIL deal with Aloft South Bend
SOUTH BEND, Ind. -- Standout freshman for the Notre Dame Women's Basketball team, Hannah Hidalgo, has signed a Name, Image, and Likeness (NIL) deal with local hotel Aloft South Bend, the company announced on Thursday.
“I’m excited to partner with Aloft South Bend and to collaborate with a company that aligns with my personal goals and values as a student athlete," Hidalgo said. "I look forward to the many opportunities ahead of us to continue elevating women’s basketball and making a positive impact within the community.”
In her first year competing at the college level, Hidalgo walked home with ACC Rookie and Defensive Player of the Year honors at the end of the regular season.
"This partnership marks a significant milestone in the landscape of college athletics, as it exemplifies the power of the NIL movement in providing opportunities for student-athletes to further their personal brands and pursue their passions beyond the court," said Aloft South Bend's Becky Fletcher. "Hidalgo, known for her exceptional talent, dedication, and leadership both on and off the basketball court, has captivated fans with her remarkable skills and unwavering commitment to excellence."
Last weekend, Hidalgo led Notre Dame to its first ACC Tournament title in five years and was named the tournament’s MVP. She is also just the second player in ACC history to earn both Rookie of the Year and Defensive Player of the Year honors in the same season.
"Aloft South Bend will work closely with Hidalgo to utilize her platform to further engage with the fans and South Bend community, as well as support her professional aspiration beyond the basketball court," Fletcher said. "We are thrilled to welcome Hannah Hidalgo to the Aloft South Bend family. Hannah's talent, drive, and commitment to excellence align perfectly with our values, and we are excited to support her as she continues to make a positive impact both on and off the court."
Notre Dame hopes to be a top-four seed when teams are selected for the NCAA Tournament this Sunday, which would allow the Irish to host the first two rounds of the tournament.