GRANGER, Ind. -- Things were pretty "strange" at the Target in Granger Tuesday afternoon.

Netflix hit show 'Stranger Things' turned the supermarket into the 'Upside Down' in order to celebrate the launch of exclusive new merchandise.

The jam-packed day of themed fun included arcade games, a green screen experience, snacks inspired by the show, a live Hawkins Lab van and autograph giveaways.

Netflix says they chose to hold the event in Granger because the show is supposed to take place in a fictional town in Indiana.