Bridgman and Berrien Springs are cross road enemies on the court. But they are using their annual contest for life saving work; rallying their community to gather water for Flint.

"Water is such a vital part of being alive. Every little bit that we can do, we'll do," Alan Alsbro, athletic director at Berrien Springs High School.

All week they've been calling on fans to bring cases of bottled water for admission into athletic events between the two schools, especially Friday's game at Bridgman.

"It's a travesty what's going on over there and we just wanted to see if we could do our small part," said Ken Schmaltz, athletic director for Bridgman High School.

The spirit of generosity has flowed through the community. Area church groups and businesses have put on the full court press with their own H20 donations. And trucking company GL Wasko has offered to make the three hour drive to get that water to Flint.

"When you sit back and look how good we have it and you think about what we take for granted," said Alsbro. "We are fortunate to be able to help out and I just reach out to the Flint residents and wish them well."