The man known as Mr. Food died Wednesday.

He battled pancreatic cancer. Art Ginsburg's syndicated pieces, ran on local TV newscasts for more than three decades.

The 81-year-old drew in millions of viewers with simple recipes and his signature phrase "Ooh, it's so good.”

"He just had a heart. He was a real great person. He did a lot of good things for people," said Monroe Udell.

"He felt that a lot of people just needed help putting food on a table for their families," said Art Ginsburg’s son Chuck.

Friends and family remember him as a man who enjoyed helping others.