New shop opens in South Bend with ribbon cutting ceremony

ST. JOSEPH COUNTY, Ind. -- A new business in South Bend celebrated its grand opening today with an official ribbon cutting.

Willie Dearing, the owner of Beauty Hive Beauty Supply, had a temporary spot during the pandemic before moving into the new building in the Near Northwest Neighborhood.

Dearing hopes the shop becomes a community staple where people can talk to knowledgeable staff and feel right at home while shopping.

For those looking to follow in Dearing's path, she says to keep on going.

The Beauty Hive Beauty Supply shop is located on the corner of Wilber Street and Lincoln Way West in South Bend.