Notre Dame professor gives insight into companies changing racially-insensitive brands

By: ABC57 Staff

Posted: Jun 22, 2020 9:22 AM EST

NOW: Notre Dame professor gives insight into companies changing racially-insensitive brands

SOUTH BEND, In. - Amid nation-wide protests and a larger discussion of racial inequality, a few companies announced they're changing brands based on racial stereotypes, including Aunt Jemima, Uncle Ben's, Eskimo Pie and Cream of Wheat.

James O'Rourke is a professor of management at Notre Dame's Mendoza College of Business. He specializes in reputation management and business communications, and says this is long overdue.

He joined ABC57 News live Monday morning via Zoom. Watch the full interview above.