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Sneaker causing controversy over slogan

A popular sneaker company is causing controversy for a new shoe called "daddy's money."

The Skechers sneakers that have "secret wedges" are said to make young girls look taller.

The campaign encourages preteens to "get spoiled with daddy's money" and that these new shoes will put girls in the "spotlight."

Women are saying the shoes are sexist.

"It teaches young girls that they can use their feminine wiles to get what they want even from their own fathers," said Ericka Souter, editor of cafe mom's The Stir. "It's totally sexist....in this day and age a lot of mommies are footing half the bills if not all of the bills."

Skechers gave ABC News a statement saying the advertising was designed to be fun and lighthearted. They regret that some people have been offended by the name.

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