The Art of Crafting a Cultural Phenomenon

The Michiana Chapter of the American Marketing Association will feature speaker Todd Herring, Director of Creative and Communications for ArtPrize at its monthly luncheon.

ArtPrize is recognized as the most-attended public art event in the world.

For 19 days each year, around 400,000 attendees descend upon Grand Rapids where art from around the world pops up in every inch of over 160 downtown venues.

Herring oversees the event design, visitor engagement strategies and all public relations and communications.

He earned an EMMY® nomination for his work as executive producer of the 2014 ArtPrize broadcast and is a veteran performer with River City Improv.

When: Tuesday April 19, 12-1 pm (registration 11:30 am)

Where: Morris Park Country Club, 200 McKinley Ave., South Bend, IN 46615

Price: $35 ($25 for AMA members, $20 for students)

Open to the public; seating limited; register online here or email [email protected] or call Norma Sheldon at 574-344-5567 by Friday, April 15.