SOUTH BEND, Ind. -- The South Bend Chocolate Company downtown was packed with Valentine's procrastinators Thursday.

It is the stores single busiest day of the year. They came in bright and early at 5 a.m. to start dipping strawberries.

It was all hands on deck to prepare for the rush of men looking for the perfect sweet present.

The manager says they can usually spot them as soon as they walk in the door.

"We try to make it as simple as possible because you can kind of tell when you've got a deer in the headlights, we have customized heart boxes or you can customize your own box," said Nisa Bullar, Manager.