ABC57 & The Elkhart Truth announce news partnership
The Elkhart Truth and ABC57 are launching a partnership that will utilize the strengths of each news organization to provide expanded coverage of the Michiana region to readers and viewers on multiple platforms.
Under the new partnership, ABC57 viewers can expect to see more coverage of Elkhart County on air and online, while the TV station will work with The Truth staff to provide additional coverage of the Michiana region online and in print.
“We want to increase our coverage of communities in Elkhart County, so a partnership with The Elkhart Truth makes perfect sense for ABC57 News,” said Aaron Ramey, the station’s news director. “I think readers and viewers will notice the synergy between the Truth and ABC57 News -- not just with what they read in the paper or see on television, but especially in breaking news coverage on our digital platforms.”
“This is a win-win for ABC57 viewers and The Truth readers,” added Mark Maley, managing editor of The Truth. “Beyond the additional breaking news coverage, we plan to team up on special reporting projects that take a close look at the issues that really matter in the region.”
The Truth and ABC57 are both committed to community involvement, and the two organizations will look for opportunities to work with local organizations to highlight key community events and local initiatives.
The partnership is an extension of the relationship between the two organizations that began earlier this year, when ABC 57’s meteorologists began providing daily weather forecasts to The Truth.
In July, ABC57 began producing weekly segments on the morning news in conjunction with Flavor 574, a website operated by The Truth that covers food and drink culture in Michiana. Marshall King, food guy for Flavor 574, highlights food news and commentary from Flavor on a segment that airs between 7:30 and 8 a.m. Thursdays on the CW 25. You can find the weekly segments on ABC 57’s website and Flavor 574. ABC57 is also a media sponsor for Elkhart Dining Days, a dining event sponsored by Flavor 574 that runs from Oct. 30 to Nov. 7.