Brothers target toilet paper with advertisements

Do you have a stash of magazines or books in your bathroom?

Now there's a new source of reading material starting to show up in some public restrooms.

It's advertising on toilet paper. Two brothers came up with the idea. Advertisers pay half a cent per ad, or per impression.

Their motto? "Don't rush, look before you flush."

The brothers have big plans to supply their toilet paper ads to malls and stadiums.

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