City leaders answer 'Why South Bend' with new website and marketing campaign

SOUTH BEND, Ind. -- "Why South Bend?" isn't just a question! It's a new marketing campaign to help spread word about the All-American City!

Leaders say the new "Why South Bend?" website will showcase everything from shopping and dining to investment opportunities!

It will also feature entrepreneurs and business leaders explaining why they live here.

The campaign includes TV, billboard, and internet ads.

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