Facebook ad products are put to the test by ABC57

NOW: Facebook ad products are put to the test by ABC57


SOUTH BEND, Ind. -- Clothes, food, vitamins, beauty products, it's all jumping out from our social media feeds, encouraging us to give them a try.

ABC 57 took a couple of products that made some bold claims and put them to the test.

A 'magic' head band that claims to get rid of wrinkles and even out your skin, simply by wearing it at night.

Another product, this one, a jaw exercise ball called Jawzrsize.  It claims to 'get rid of your double chin' and chisel your jaw line.

But how come we are being bombarded by more and more ads on social media?

"I would say the digital side of advertising-you have to have it at this point," said Erik Johnson, a Cereal Entrepreneur at J2 Marketing.

All ads, whether you find them on television or on your Facebook feed, are supposed to follow the laws of truth in advertising, but these days it's easier than ever to get an ad campaign for a product up and running.

"You don't even need to be an official company to create these ads and create these claims,"  said Johnson.

"It can be put up in a matter of seconds and it can be taken down in a matter of seconds," said Johnson.

Which means you as a shopper need to be wary of a product's online claims-because online ads are not always getting the same scrutiny.

"Laws and regulations are only as good as your ability to enforce them and online it's a lot harder to enforce them so it really comes down to the consumer to give their best judgment on what is legit and what is not," said Johnson.

Johnson said these ads are not going away.

"I see a big need for consumers to be more well educated on how to sift through what is real and what is not," said Johnson.

Back to the Jawzrsize and the magic headband, ABC 57 did some research and brought both products to the South Bend Clinic of dermatology. and licensed esthetician, Leslie Baldwin.

Baldwin said right off the bat, these products are not going to work.

"There's no magic wand, there's no one hit wonder, skin care is a full time job," said Baldwin.

She did her own research into both the jaw shaper and the  headband.

"All of the research is comical," said Baldwin.

"It makes me laugh, it's funny," she said.

When it comes to the headband,  She said claims that it stretches out the wrinkles and makes you look younger are false, no matter how long you wear it.

"As soon as you take that off, scientifically, that divot is still going to be there there's nothing underneath supporting it," said Baldwin,

"That headband is not going to reproduce collagen or elastin which is ultimately  what is going to get rid of wrinkles," she sad.

As for Jawzrsize, Baldwin said she found it funny.

"Some of the claims, that one makes, I laughed out loud," she said.

She said chewing the ball is not going to reduce your double chin if you have one.

"This is not going to change the structure of the muscles of your face most of the time our face is defined by fat," said Baldwin.

"I don't know how this is going to help anybody-maybe you want to have a biting contest and be the champion?" she said.

The big take away, do your research, don't always believe online ads and try to avoid the easy option of clicking and buying before you get the full story.

"There's no one hit wonder, and no matter what we do today, we're going to be 30 days older in 30 days," said Baldwin.

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