Indiana hires PR firm for phase 1 of state image boost

The state of Indiana is looking to improve its image after a controversial religious freedom fight.

The state has signed on with New York public relations firm Porter Novelli for what they are calling a reputation enhancement.

The price of phase 1 will be $750,000. A $50,000 monthly retainer fee will also be accessed.

According to the contract, the goal of this initiative will be to strengthen Indiana's global brand.

They want to sell the Hoosier state as a welcoming place to live and visit. But their biggest goal is to attract more business to the state.

This all comes after rallies and national backlash against Indiana's Religious Freedom Restoration Act. You may recall many businesses and people actually came out and said they would boycott the state altogether.

The Indiana Economic Development Commission is hoping this campaign will change some minds.

“We want to send a message about Indiana," said Chris Cotterill with the Indiana Economic Development Corporation."For some time the folks at IEDC have been talking about enhancing the investment and marketing Indiana's brand, and we've decided to send the message about the excitement in our communities, the vibrancy.”

Phase 1 will be complete by September 30. 

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