Tide detergent robberies in Colorado

Here's a story that brings a whole new meaning to the phrase "roll tide". There has been a string of Tide Laundry Detergent thefts in Colorado.

Retailers are now locking the product up and hiring undercover security. While the measures may be extreme, stores hope this deters the crime.

Police are currently searching for a man who they believe has stolen about $8,000 worth of detergent.