Free falling felines commercial has pet lovers upset

A Swedish Insurance Company is under fire for their ad showing cats skydiving.

Eva is a woman who insures her cat with the company and she suggested skydiving cats to spell out her name.

Pet lovers were outraged saying it is not cute and that it's cruel and disturbing.

The catch, five cats starred in the video and never even left the studio. It was all through the magic of the green screen and lots of fans.