Local businesses prepare for their own “March Madness” ahead of Women’s NCAA Tournament coming to South Bend

By: Jackie Bauer

Posted: Mar 22, 2024 7:26 PM EST

NOW: Local businesses prepare for their own “March Madness” ahead of Women’s NCAA Tournament coming to South Bend

SOUTH BEND, Ind.— Thousands of women’s college basketball fans from all over are traveling to South Bend this weekend.

Purcell Pavilion will host the first two rounds of the Women’s NCAA tournament.

All these fans create an economic impact and bring a national spotlight to town as local hotels, bars, and restaurants prepare for a “March Madness” of their own.