CDC “Tips From Former Smokers” campaign returns to Michigan for its tenth year
LANSING, Mich. -- The CDC’s “Tips From Former Smokers” campaign is entering its tenth year with new ads that encourage people who smoke to quit.
The campaign is the nation’s first federally funded tobacco education campaign and has helped more than 1 million U.S. adults to quit smoking and inspired millions more to try to quit.
The ads are running through September 26 on national cable and network television, streaming radio and online.
The latest ads will continue to share personal stories of people suffering from smoking-related illnesses.
In addition, new ads will tell the stories of family members who take care of a loved one suffering from a smoking-related disease.
Research shows that emotionally evocative, evidence-based campaigns are effective in raising awareness about the dangers of smoking and helping people qui smoking.
These campaigns are even more effective when coupled with the availability of quitlines, which provide free, confidential support services to help people quit smoking.
Each year when the Tips campaign is aired, there is an immediate and marked spike in calls to 800-QUIT-NOW and visits to the campaign website.
“CDC’s Tips campaign is effective in bringing to life the harmful effects of smoking and connecting people with resources to help them quit,” said Dr. Joneigh Khaldun, chief medical executive and chief deputy for health.
“As a physician, I know all too well the adverse effects of smoking on health. MDHHS is committed to helping Michigan residents understand the reality of smoking-related disease and death – and to prevent these realities from happening to them,” Dr. Khaldun added.
In Michigan, 16,200 residents died last year from smoking.
A recent study showed that from 2012 to 2018, this campaign has helped prevent an estimated 129,000 early deaths and helped save an estimated $7.3 billion in smoking-related healthcare costs.
To learn how to quit or for additional information, click here.