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City of Niles re-brands itself to boost tourism

NILES, Mich. -- The city of Niles is re-branding itself.

It recently won a grant from the state of Michigan, which is allowing it to spend money on new projects.

Tuesday, the group 'Niles Main Street' said it will put up new signage around town, like billboards, to promote its new brand.

For years, the city has been winning contests and awards, but it hasn't been able to boost its tourism statistics. Niles hopes that will now change.

A new website was also unveiled today. Click here to check it out.


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