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I love South Bend! Do you?

SOUTH BEND, Ind. -- This Friday, the city of South Bend got some love!

Wayne Street in downtown became "I Heart South Bend" Boulevard.

It's part of a new campaign designed to highlight the downtown area.

Mayor Steve Luecke officially declared Saturday as "I Love South Bend Day."

"South Bend is really the regional center here, and I'm just so proud of our community, and the way people step up and really share their feelings about our community,” said Mayor Steve Luecke.

On Saturday, love notes dedicated to the city will also be displayed in downtown shop windows.


Do you have a love note for South Bend to share? Post it below this story in the comments box.


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